Question 1.What is the Difference between Google Panda and Penguin
Update?
–
Panda Update - This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.
Penguin Update - This Update was designed to remove/down the websites from index which were doing much more that white hat optimization like creating too many low quality backlinks, use of aggressive exact match anchor text, overuse of exact match domains, blog spam and low quality article marketing, keyword stuffing etc...
Panda Update - This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.
Penguin Update - This Update was designed to remove/down the websites from index which were doing much more that white hat optimization like creating too many low quality backlinks, use of aggressive exact match anchor text, overuse of exact match domains, blog spam and low quality article marketing, keyword stuffing etc...
Question2. What is topic modeling? – Topic
Modeling is a technique used by search engines to clearly analyse and identify
the large volume of text on a webpage. Read more about topic modeling here: http://www.tdktech.com/topic-modeling
Question3. What is Pagination in SEO? – Pagination is the practice of
dividing a piece of content into different pages while at the same time
allowing Google to better understand the important pages to be indexed. Read
the Google's advice on using the pagination.
Question4. What are rich snippets? – Rich Snippets are the
combination of structured data displayed in Google search results for better
relevancy to the user and more data at a glance. Rich snippets are shown after google identifies
any microformats (http://microformats.org/) structured tags embedded in your
webpage coding, on sept 20th, 2012, Google also launched the new Rich Snippets
testing tool and named it the structured data testing tool
Question5. What are URL parameters? – URL parameters are the
values/attributes passed in the URL of a webpage to fetch any data from the
database or to alter the order/structure of data displayed on the webpage, This
is an important thing to consider while doing SEO for websites which uses URL
parameters, especially e-commerce sites because these many times creates the
duplicacy of content, you can handle this duplicacy using the rel canonical
attribute and the Google webmaster
tools, read more about configuring URL parameters in
Webmaster Tools.
Question6. What is A/B testing and Multivariate Testing? – A/B testing
is the testing of a webpage by creating its two different versions and
redirecting some of the users to variation version from the original URL to
know which version is more effective, multivariate testing is done using the
software programs to dynamically insert/alter the components on a webpage and
record the user interaction/behavior with all the combinations and identify the
most effective combination. Google recommends using 302 temporary
redirect while running the A/B testing in your website.
Question7. How to decrease the bounce rate of a webpage? – Using strong
Call to Action within the text of the webpage (Known as contextual CTA),
alongside with the content, improving design of the page, adding links to the
related content, increase the speed of webpage loading, designing easy and user
friendly navigation and overall creating a responsive design.
Question8. Why we use noodp in Meta robot tag? – To block the
open directory project description from displaying in the search
results, applies only to websites which are listed in ODP, i.e. dmoz.org.
Question9. What is Meta refresh tag, should we use it? – Meta refresh
tag on a webpage send the user to another url after a specified period of time,
typically in seconds. It is not recommended, rather use server side 301
redirect.
Question10. What are breadcrumb? – Breadcrumb is a website
navigation system that clearly states the structure of website to both the
users and the search engines, in case, making search engines clearly
identify the structure ofwebsite,
the microformats tags for breadcrumbs should be embedded in the HTML.
Question11. Is there a way we can tell Google that a particular webpage
contains the Adult content? – Yes, we can do it by adding one of these
two meta tags to that webpage
1.
<meta name="rating" content="adult" /> OR
2.
<meta name="rating"
content="RTA-5042-1996-1400-1577-RTA" />
Question12. How Google treat links in PDF files? – Same as in
the HTML pages, these passes the page rank, indexing signals and other data, it
is not possible to nofollow the links in PDF files.
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