15 Of the Best Free SEO (Search Engine Optimization ) Tools

1.      Browse

This tool allows you to view your website the way a search engine sees it. What's particularly helpful is that you see a bare-bones version of your site, which can be helpful in showing you the hierarchy you've given particular elements.

2. Copyscape

This tool will help you identify duplicate content on the web. Enter a URL for a blog post or website, and Copyscape can tell you where else that content exists online.

4. Google Adwords Keyword Planner

This is a free Google AdWords tool that gives you insight into the volume of monthly searches for a particular keyword, and how much and how much competition there is, based on advertising spend for sponsored links. It also returns suggested terms you could use instead or alongside your original keyword. Here are the results when I type in the search terms "social media marketing"

5. Google Analytics

Google Analytics is one of the most reliable and widely used analytics tools around. Use it to get detailed website traffic statistics, gain audience insights, and much more.

6. Google PageSpeed Insights

Enter a URL, and this tool will test the loading time and performance of your website - for both desktop mobile.

7. Google Webmaster Tools

Use Google Webmaster Tools to optimize your website for Google’s search engine results. It’s free and easy to use. Just sign in and connect a site to get started.

8. Remove’em

Remove’em generates a report that helps to identify your anchor text diversity and highlight those areas where you are at risk for anchor text over optimization.  Over-optimization can sometimes result in your site being penalized algorithmically for that specific anchor text.

9. Screaming Frog

The Screaming Frog SEO Spider is a small desktop program you can install locally which fetches key onsite elements for SEO and allows you to export them to Excel so it can easily be used as a base to make SEO recommendations from. It’s particularly good for analysing medium to large sites, where manually checking every page would be extremely labour intensive

10. SEOWorkers Analysis Tool

Provides a detailed report quickly, with the added benefit of background information on SEO best practices. It's also available as a Firefox extension.

11. MozBar

Click on the MozBar, and you generate an instant report on the website you’re visiting. It's also available as browser extension for Firefox and Chrome.

12. SEO Chat

SEO Chat’s keyword tool incorporates searches across the main search enginges, plus YouTube, and Amazon.

13. Übersuggest

This tool will generate some comprehensive lists of long tail keywords for you.

14. WooRank

Enter your website's url to generate a detailed report on how search-engine friendly your site is. One free report per week.

15. Yoast

If you’re creating your content in WordPress, I recommend using the SEO Yoast Tool, which analyzes how SEO-friendly your content is. This tool incorporates many features to help you optimize your content for search results, such as snippet generator, images titles, meta descriptions.