SEM Course Content

·         Introduction to Ad Words – Google Adwords

·         Getting Started with Ad Words – How to set up account etc.

·         Targeting – Search, Contextual or placement

·         Creation of Effective Campaigns and Ad groups

·         Creation of Banners using Display Builders

·         Writing Compelling Ad Copies—Do’s and Dont’s

·         Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques

·         Insertion of Google Conversion code and its importance in Effective Campaigning.

·         Costs and Billing

·         Tracking Ad Performance

·         Optimizing Cost per Click

·         Optimizing Ad Performance – Optimize Account & landing page

·         The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.

·         Google Analytics code study and Insertion

·         Google Analytics Report Study and Comprehension

·         Creating Multiple Report Types

·         Google Insights Study

·         Google Trends Study

·         Managing Client Accounts