Thursday, December 26, 2013
Tuesday, December 3, 2013
About Keywords Match Types
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MATCH TYPE
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PUNCTUATION
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WHAT TRIGGERS YOUR
AD
|
|
Broad match
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none
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Words in your keyword, in any order, as well as words closely related to
your keyword. For example: if your keyword is red flower, it's triggered by a search for red flower, flower is red, crimson flower.
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|
Broad match modifier
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+keyword
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The word with the broad match modifier "+" must be
in the search query or other input. For example: if your keyword is Hawaii
+Hotels, its triggered by a
search for Hawaii Hotels, but not Hawaii Rentals. To learn more, see The power of the broad match modifier.
This feature is only available for ads in
English and French. If your desired language or location is not yet
supported, keep checking back, we’re always expanding.
|
|
Phrase match
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"keyword"
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Words in your
keyword in the same order as a customer's search query or other
input—even if other words are present in that query. For example, if your
keyword is "red flower", it's triggered by a search forbig red flower, but not yellow flower.
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Exact match
|
[keyword]
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Words in your
keyword match a customer's search query or other inputexactly. For example: if your keyword is [red roses] its triggered by a search for red roses.
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|
Content match
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{keyword}
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On pages in websites
that are part of the content network, when those pages contain a word or
words in your keyword, your ad title, or the ad text.
|
Example: Using Keywords matching options..........
|
Broad match
|
none
|
women's hats
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include misspellings, synonyms, related searches, and other
relevant variations
|
buy ladies hats
|
|
Broad match modifier
|
+keyword
|
+women's +hats
|
contain the modified term (or close variations, but not
synonyms), in any order
|
woman's hats
|
|
Phrase match
|
"keyword"
|
"women's hats"
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are a phrase, and close variations of that phrase
|
buy women's hats
|
|
Exact match
|
[keyword]
|
[women's hats]
|
are an exact term and close variations of that exact term
|
women's hats
|
|
Negative match
|
-keyword
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-women
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are searches without the term
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baseball hats
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Wednesday, February 20, 2013
Latest SEO Interview Questions and Answer
Question 1.What is the Difference between Google Panda and Penguin
Update?
–
Panda Update - This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.
Penguin Update - This Update was designed to remove/down the websites from index which were doing much more that white hat optimization like creating too many low quality backlinks, use of aggressive exact match anchor text, overuse of exact match domains, blog spam and low quality article marketing, keyword stuffing etc...
Panda Update - This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.
Penguin Update - This Update was designed to remove/down the websites from index which were doing much more that white hat optimization like creating too many low quality backlinks, use of aggressive exact match anchor text, overuse of exact match domains, blog spam and low quality article marketing, keyword stuffing etc...
Question2. What is topic modeling? – Topic
Modeling is a technique used by search engines to clearly analyse and identify
the large volume of text on a webpage. Read more about topic modeling here: http://www.tdktech.com/topic-modeling
Question3. What is Pagination in SEO? – Pagination is the practice of
dividing a piece of content into different pages while at the same time
allowing Google to better understand the important pages to be indexed. Read
the Google's advice on using the pagination.
Question4. What are rich snippets? – Rich Snippets are the
combination of structured data displayed in Google search results for better
relevancy to the user and more data at a glance. Rich snippets are shown after google identifies
any microformats (http://microformats.org/) structured tags embedded in your
webpage coding, on sept 20th, 2012, Google also launched the new Rich Snippets
testing tool and named it the structured data testing tool
Question5. What are URL parameters? – URL parameters are the
values/attributes passed in the URL of a webpage to fetch any data from the
database or to alter the order/structure of data displayed on the webpage, This
is an important thing to consider while doing SEO for websites which uses URL
parameters, especially e-commerce sites because these many times creates the
duplicacy of content, you can handle this duplicacy using the rel canonical
attribute and the Google webmaster
tools, read more about configuring URL parameters in
Webmaster Tools.
Question6. What is A/B testing and Multivariate Testing? – A/B testing
is the testing of a webpage by creating its two different versions and
redirecting some of the users to variation version from the original URL to
know which version is more effective, multivariate testing is done using the
software programs to dynamically insert/alter the components on a webpage and
record the user interaction/behavior with all the combinations and identify the
most effective combination. Google recommends using 302 temporary
redirect while running the A/B testing in your website.
Question7. How to decrease the bounce rate of a webpage? – Using strong
Call to Action within the text of the webpage (Known as contextual CTA),
alongside with the content, improving design of the page, adding links to the
related content, increase the speed of webpage loading, designing easy and user
friendly navigation and overall creating a responsive design.
Question8. Why we use noodp in Meta robot tag? – To block the
open directory project description from displaying in the search
results, applies only to websites which are listed in ODP, i.e. dmoz.org.
Question9. What is Meta refresh tag, should we use it? – Meta refresh
tag on a webpage send the user to another url after a specified period of time,
typically in seconds. It is not recommended, rather use server side 301
redirect.
Question10. What are breadcrumb? – Breadcrumb is a website
navigation system that clearly states the structure of website to both the
users and the search engines, in case, making search engines clearly
identify the structure ofwebsite,
the microformats tags for breadcrumbs should be embedded in the HTML.
Question11. Is there a way we can tell Google that a particular webpage
contains the Adult content? – Yes, we can do it by adding one of these
two meta tags to that webpage
1.
<meta name="rating" content="adult" /> OR
2.
<meta name="rating"
content="RTA-5042-1996-1400-1577-RTA" />
Question12. How Google treat links in PDF files? – Same as in
the HTML pages, these passes the page rank, indexing signals and other data, it
is not possible to nofollow the links in PDF files.
Friday, December 14, 2012
One Word difference between (Not Set) and (Not Provided)
(Not Set) = Not Search Engine, Referrals and Direct Links
(Not Provided) = Protected by Google Encryption means https:// a/c and logged a/c.
Wednesday, December 12, 2012
What Is “(Not Provided)” in Organic Search Traffic Keywords on Google Analytics?
The basic answer is that the keywords surfers used to find this particular site were not shown because the searchers were logged into their Google account when conducting the search.
Google wants to further protect their users’ privacy by encrypting their search results pages (through https://www.google.com).
Top 10 Article Submission Web Sites
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URL
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Google PR
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Text Links Allowed
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Pricing Options
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6
|
2
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free
|
|
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5
|
3
|
free
|
|
|
5
|
8
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$18/3months
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|
|
5
|
3
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free
|
|
|
4
|
3
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free
|
|
|
3
|
7
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bidding from $1
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|
|
3
|
5
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$1.30-$27
|
|
|
3
|
6
|
free
|
|
|
2
|
7
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free
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|
|
2
|
8
|
free
|
The Best Free and Paid Directory Submission List
Directory List |
PR | Price options | Published time |
| dmoz.org | 8 | free | more than 6 month |
| dir.yahoo.com | 7 | free | more than 6 month |
| joeant.com | 6 | $39.99 | 2 days |
| operationuplink.org | 6 | free -$9.9 | 1 day for paid |
| botw.org | 6 | $149.95 1year | 2 days |
| linkscraze.com | 6 | $24 | 2 days |
| dirscorpio.com | 6 | $28 | 2 days |
| linkspocket.com | 6 | $28 | 2 days |
| dirvista.com | 6 | $27 | 4 days |
| aussi.org | 6 | $35 | 2 days |
| smsweb.org | 6 | free-$69.90 | 2 days for paid |
| aaaagencysearch.com | 6 | free -$9.5 | 2 days for paid |
| abilogic.com | 5 | $15 | 2 days for paid |
| arakne-links.com | 5 | free | 4 month |
| cyberteddy500.com | 5 | $8 | 2 days for paid |
| directoryworld.net | 5 | $29.95 | 2 days for paid |
| theredtree.com | 5 | $8 | 2 days for paid |
| wateriskey.org | 5 | $5.99 | 1 day for paid |
| takrawworld.com | 5 | $5.99 | 2 days for paid |
| basinfutures.net | 5 | $5.99 lifetime | 1 day for paid |
| skoobe.biz | 5 | free-$15.90 lifetime | 2 days for paid |
| hrwebdir.org | 4 | $9.95 | 2 days for paid |
| prolinkdirectory.com | 4 | free-$19 | 3 days for paid |
| webdir.biz | 4 | $17 | 2 days for paid |
| searchsight.com | 4 | free | 4 month |
| directoryvault.com | 4 | $3.9 lifetime | 2 days for paid |
| the-free-directory.co.uk | 4 | free-£10 | 2 days for paid |
| viesearch.com | 4 | free-$5 | 2 days for paid |
| 1906quake.com | 4 | $5 | 2 days for paid |
| mygreencorner.com | 4 | $19 | 2 days for paid |
| a-flat.org | 4 | free-$2 liftime | 1 day for free |
| buysll.com | 4 | free-$2.98 | 2 days for paid |
| digabusiness.com | 4 | free-$19 | 3-4 days for paid |
| askmatrix.com | 4 | free-$5.99 | 3 days for paid |
| umoz.org | 4 | free-$5.99 1 year | 3 days for paid |
| cyborginfo.com | 4 | $5.35 | 2days for paid |
| logo3w.com | 4 | $14.95 lifetime | 1 week for paid |
| rdarestructuring.com | 4 | $4.99 lifetime | 2 days for paid |
| allthelook.com | 4 | $10.95 | 1 week for paid |
| icfmt.org | 4 | free | 3 weeks for free |
| fastlisting.org | 4 | free-$4.99 | 3 weeks for free |
| fastlisting.net | 4 | free-$4.99 | 3 weeks for free |
| addaurl.co.in | 4 | free-$4.99 | 3 weeks for free |
| addaurl.org | 4 | free-$4.99 | 3 weeks for free |
| free-listing.org | 4 | free-$4.99 | 3 weeks for free |
| listurl.co.in | 4 | free-$4.99 | 3 weeks for free |
| bestdirectory.co.in | 4 | free-$4.99 | 3 weeks for free |
| upmyfans.com | 4 | $14.95 lifetime | 2 days |
| unscol.org | 4 | $14.95 lifetime | 2 days |
| ilwg.org | 4 | $14.95 lifetime | 2 days |
| delmarmol.com | 4 | $4.99 | 2 days |
| koroglutv.com | 4 | $4.99 | 2 days |
| xennobb.com | 4 | $4.99 | 2 days |
| vcwdnet.com | 4 | $4.99 | 2 days |
| domaining.in | 4 | $7.99 | 2 days |
| indiangiftsbazar.com | 4 | free-$4.99 | 1.5 month for free |
| quber.org | 4 | $4.99 | 2 days |
| jacquelineklosek.com | 4 | free -$4.99 | 2 days for paid |
| diroo.org | 4 | free -$1 lifetime | 2 days for paid |
| alistsites.com | 4 | $3.99 | 2 days |
| bygmagazine.com | 4 | $4.99 | 2 days |
| captusnetworks.com | 4 | $4.99 | 2 days |
| ctapda.com | 3 | $4 | 2 days |
| bahiacar.com | 3 | free-$10 lifetime | 2 days for paid |
| piseries.com | 3 | free-$10.90 lifetime | 2 days for paid |
| classicdirectory.info | 3 | $15 | 2 days |
| alookwebdirectory.com | 3 | $4.99 | 2 days |
| gioponti.com | 3 | $5 | 3 days |
| nometrix.com | 3 | free | 1 day |
| directorydice.com | 3 | $12.95 lifetime | 3 days for paid |
| publimix.net | 3 | $9.94 | 2 days |
| fxtwits.com | 3 | free | 2 weeks |
| numero-projecta.com | 3 | $9.95 | 1 week |
| indexking.net | 3 | $5.99 | 2-3 days |
| zaaylo.co.uk | 3 | $6.40 1 year | 2 - 5 days |
| 474.sytes.net | 3 | $5 | 2 days |
| aogin2011.in | 3 | free-$4.99 | 1 day for paid |
| callbuster.net | 3 | free-$4 | 2 days for paid |
| elitesitesdirectory.com | 3 | free-$3 | 3 days for paid |
| tikifind.com | 3 | $7 | 2 days |
| grholds.com | 3 | $3.99 | 2 days |
| vzacc.org | 3 | $3.99 | 2 days |
| kiskanmakfilm.com | 3 | $3.99 | 2 days |
| m4project.org | 3 | $4.99 | 2 days |
| jtdalyart.com | 3 | $3.99 | 2 days |
| permacharge.com | 3 | $4.99 | 2 days |
| alive-directory.com | 3 | free | 1 day |
| italywebdirectory.net | 2 | $4 | 2 days |
| savps.com | 2 | free | 1 day |
| yellownumber.com | 2 | $8 | 2 days |
| dmoz4u.com | 2 | $2.99 | 2-3 days |
| fourseek.com | 2 | $9.95 | 3-4 days |
| addgoodsites.com | 2 | free | 1 day |
| a3place.com | 2 | free | 1 day |
| ebglive.com | 2 | $5 | 2 days |
| interesting-dir.com | 2 | free | 1 day |
| jayde.com | 2 | free | 2 month |
| bing-directory.com | 1 | free | 1 day |
| upsdirectory.com | 1 | free | 1 day |
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