MATCH TYPE PUNCTUATION WHAT TRIGGERS YOUR
AD Broad match none Words in your keyword, inanyorder, as well as words closely related to
your keyword. For example: if your keyword isred flower, it's triggered by a search forred flower,flower is red,crimson flower. Broad match modifier +keyword The word with the broad match modifier "+" must be
in the search query or other input. For example: if your keyword isHawaii
+Hotels, its triggered by a
search forHawaii Hotels, but notHawaii Rentals. To learn more, seeThe power of the broad match modifier. This feature is only available for ads in
English and French. If your desired language or location is not yet
supported, keep checking back, we’re always expanding.